Connecting the Dots-Bridging Design and Business at MSPM

Connecting the Dots-Bridging Design and Business at MSPM

In 2023, I joined Hawaii Pacific University’s College of Business as a visiting faculty, developing the product management program (MSPM) with a focus on UX, design thinking, and prototyping. Alongside teaching, I conducted research on the origins and evolution of design thinking and co-founded BBnana Design Studio, bridging theory and practice through reviews, competitions, and consulting.

In 2023, I joined Hawaii Pacific University’s College of Business as a visiting faculty, developing the product management program (MSPM) with a focus on UX, design thinking, and prototyping. Alongside teaching, I conducted research on the origins and evolution of design thinking and co-founded BBnana Design Studio, bridging theory and practice through reviews, competitions, and consulting.

Category

May 15, 2024

Design Research

Design Research

Services

May 15, 2024

Visiting Faculty

Visiting Faculty

Client

May 15, 2024

Hawai’i Pacific University

Hawai’i Pacific University

Year

May 15, 2024

2023-2025

2023-2025

In 2023, the College of Business at Hawaii Pacific University launched the Master of Science in Product Management, an accelerated program designed to prepare future product leaders. This interdisciplinary degree combines design, technology and business leadership to equip students with the skills needed to bring products and services from concept to market.

Joined as a Visiting Assistant Professor, I bring practical design expertise and design thinking into the curriculum. I guided students to generate innovative ideas through human-centered methods, using design visualization and rapid prototyping to evaluate needs and solutions.


Course teaching:
Graduate Level
  • MGMT 6003 New Product Management

  • MKTG 6711 Digital Marketing

Undergraduate Level
  • MKTG 3410 Integrated Marketing Promotion

  • MKTG 3200 New Product Development



Digital Marketing Course Student Outcomes
BBnana Design Studio

Alongside my teaching, I co-founded BBnana Design Studio with peers as a space to bridge theory and practice. The team conducts weekly design reviews, participates in design competitions, and takes on consulting projects to apply and extend our collective design expertise.


Let's talk

Time for me:

Email:

raypangrui@gmail.com

Socials:

Reach out:

© Rui Pang 2025

Let's talk

Time for me:

Email:

raypangrui@gmail.com

Socials:

Reach out:

© Rui Pang 2025

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